They would call this a seller’s market in the real estate world. In the trucking industry, the drivers are the sellers — selling their services into a market that is short of quality drivers. They can choose where they want to drive, how much money they’ll make, and their schedule. You need these drivers to work for you … so how can you make that happen?
Well, first of all, don’t think of yourself as a buyer. You are also selling something: A top-notch company that they‘ll be proud to join. You need to set your business apart from the competition and get that message to these candidates.
Below are tips on how to improve your recruitment strategy so you have a deep pool of qualified drivers to choose from.
Solve, don’t sell.
Great businesses sell their products by solving problems. Think about it – how many times have you purchased something because it made your life easier? Now ask yourself if you have ever bought things in response to screaming commercials and silly advertising?
Those drivers who are looking for work are probably looking for an employer that can help them solve a problem, and slogans like “Best pay on the planet!” and “Drive for the best” are not sufficient.
So, how do you set yourself apart from the other companies searching for the best drivers?
Define the type of driver you want.
Look at your best drivers and ask yourself what makes them such a good fit for your business. Then interview them to find out how your brand differs from others.
- What do you like best about your job?
- What satisfaction do you get from driving for us?
- What are we doing well as a company?
These interviews are a good starting point for creating a profile of your ideal candidate.
Identify the problems that your company can solve.
Once you have chosen a set of ideal candidates, ask them questions that will identify what they’re looking for in a new job.
- Why are you looking to leave your job?
- How often do you want to be home?
- What benefits would you like to see?
Once you have identified the problems drivers face, use your company’s strengths to offer solutions by extending a job offer to them.
By following our tips, you’ll learn how to streamline your recruitment so you won’t waste time on candidates who aren’t really qualified or don’t know what they’re looking for in a new driving company. You’ll be able to spend more time creating a great business where the right drivers feel as though they’re adding value to your company mission. For more information on recruiting the right people, contact a CDS recruiter today.